Monday, November 1, 2010

End to an Era.

Rest In Piece

   A well known brand officially closed down yesterday after struggling to stay afloat. Although Pontiac has unofficially been axed for over a year, yesterday the final call was given and Pontiac was officially shut down.

   Unlike Saab, which was sold to Spyker; a Dutch super car maker, the decision was made to end Pontiac altogether along with its sister brands, Saturn and Hummer. It seems that Automakers are shutting down brands that they view as unneeded in order to restructure their faulting divisions. Even successful automaker  Ford, which made 2.6 billion dollars in April through June, has made the decision to axe Mercury after declining sales in order to focus more on its new global format and expansion of Lincoln. Pontiac however, was not buried in order to focus on better things.

  After declaring bankruptcy and taking loans from the U.S government (which it has still not paid off despite its claims) GM announced that it would be closing 3 of its brands and selling off Saab in order to restructure their company. It is sad to see such brands axed because of poor decisions made by rich people. Pontiac could have been successful and thriving, however its knight in shining armor arrived too late.

   The G8 which was the first high horsepower hero to be met with exceptional reviews arrived too late, as did its brother, the Soltice. Both were due to be cult classics but were never given a chance, which is quite a shame. The G8 is quite a head turner and I can say in all honesty that I do a double take every time I see one pass. One can not help but wonder what could have been with Pontiac, but one will never find out. The end to a car brand always comes too soon, but in this desperate time and broken economy, it can not come soon enough for a struggling automaker.

Author: Brad Roy

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